Merroir: Like ‘terroir’ but more watery, By Nevin Martell

The French word “terroir” refers to the unique flavors and qualities that a growing region imparts on the products raised there. It’s a phrase most often used by vintners, chocolatiers and coffee geeks to describe the area-specific notes that separate similar products sourced from different locales, but now oysters farmers are co-opting the phrase and making it their own.

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